Industrial Mechanical Contractor — Americas
An industrial mechanical contractor was invisible to the enterprise procurement teams it needed most — every pitch went into a shared inbox or a contact form that no one read.
Sector
Industrial Maintenance
Services
Why existing demand wasn't enough
Enterprise procurement heads were unreachable through contact forms, and shared inboxes swallowed the client's proposals without a trace.
Existing vendor lists were closed to newcomers — breaking in required a conversation, not a brochure.
Boiler and electrical service campaigns ran all at once, making it impossible to tell which offer was actually moving the needle.
How we built the pipeline
Verified contact discovery built direct-dial numbers and personal emails for procurement heads, facilities directors, and plant engineers.
Preventative maintenance angles — boiler inspections, electrical compliance, scheduled service windows — replaced generic capability brochures.
Campaigns were phased by offer so each message could be measured: one angle, one audience, one call to action per phase.
A structured follow-up loop kept conversations alive through procurement cycles that routinely take several quarters.
What the system delivered
5,100 sequences delivered a 13.1% response rate with a 3-week median reply time.
82 qualified meetings were booked with enterprise procurement and engineering stakeholders.
A signed contract value of £170K closed, the contractor's largest single account to date.